Whenever I have done training for a company, it always turns into at least half a focus on coaching/consulting. Companies often have budget for training but less so for hiring a coach or consultant. So they contract for training but expect the trainer to provide coaching and consulting. I've even had managers, after the first half day of training, turn the rest of the class (originally 2-3 days) into a workshop on their specifric issues rather than the content of the class. (And it was not because the class wasn't being conducted well...they would admit that.)

What a company doesn't need is some consulting firm coming in and trying to sell them the firms existing process/method. I've seen firms do this and hand over as their deliverable, a stock transition report where almost nothing but the names have been changed.

What a company needs is a person who will help them develop their own internal coaching and consulting capability.